Journal of Small Business and Entrepreneurship Development

The Mediating Role of Entrepreneurial Marketing Education
Dr. Ouragini Imen, Pr. Lakhal Lassâd

Abstract
Purpose: Our goal is to assess the meditational role of the Entrepreneurial Marketing Education within the Entrepreneurship Education and Entrepreneurial Intention relation. Thus, this research will permit us to re-examine the direct relation linking entrepreneurship education to student’s entrepreneurial intention? The kind of relation between entrepreneurship education and entrepreneurial marketing education? Its importance? The effect of entrepreneurial marketing education on student’s entrepreneurial intention? Compare results of direct and indirect effects? And decide about the nature of the mediation. Design/methodology/approach: A quantitative research was directed to 285 entrepreneurship master students via direct questioners. Data was analyzed through AMOS.18 and SPSS.20 software’s exploiting then the Structural Equation Modal method. Findings: As a result, we have found that 1) the direct link between entrepreneurship education and entrepreneurial intention is insignificant, 2) entrepreneurial marketing education is an output of entrepreneurship education and very important issues, 3) entrepreneurial marketing education impact’s significantly student’s entrepreneurial intention, and 4) Entrepreneurial Marketing Education mediates completely the Entrepreneurship Education-Entrepreneurial Intention relation.Research limitations/implications: Future researches may extend the sample size and the conceptual model to test its second range relations. Practical implications:Results show that the integration of an effective entrepreneurial marketing course within the entrepreneurship education program have a great impact on student’s intention to create their own business while entrepreneurial marketing education is a great tool for student’s to have experiential learning and training, to develop their creativities and innovations, their soft skills in terms of communication, how to leverage resource? Originality/value: Few researches have studied Entrepreneurial marketing as a subject in the entrepreneurship education program and its great role as a promotional tool to develop entrepreneurial student’s intention. Moreover, there is no study that have developed a conceptual model where entrepreneurial marketing is integrated as a mediational variable between entrepreneurship education and entrepreneurial intention.

Full Text: PDF     DOI: 10.15640/jsbed.v7n2a3