Journal of Small Business and Entrepreneurship Development

Heightened Corporate Social Responsibility: Insight from the Evolving Value Creation of Buy-One Give-One Model
Ariana Chang, Wei Lo, Shu-Yin Lee

Abstract
This paper documents key aspects in the CSR implementation via the buy-one give-one business model and analyzes the collective value that derives from the consumption of buy-one give-one products. This one for one concept has transformed beyond one for one with profound value dimensions. This paper commences that, in fact, the one for one model is heightened via varying value combination design. This escalating social value of given products is stimulated by the content combination of value pairs, transforming consumer purchases into benefactors. Also noted will be future expectations for the one for one concept since the dawn of burgeoning social entrepreneurships.

Full Text: PDF     DOI: 10.15640/jsbed.v4n2a2