Journal of Small Business and Entrepreneurship Development

Exploring Parents’ Satisfaction and its Potential in Boosting Sales and Profits in the Tutoring Business Sector
Dr. Fletcher M Phiri, Dr. Muke M Ferguson

Abstract
This paper assesses the potential of satisfied parents in boosting sales and profits in tutoring business by using case studies of two families who had their children tutored for five months. At the end of tutorials, they were sent specific feedback questions to answer via emails and text messages. They both responded via emails. The collected data was analysed using Microsoft Excel to create tables for comparing parents’ responses. The results show both parents are satisfied with the tutorials given to their children. The children developed confidence and ability to believe in themselves in answering examination questions. Tutorials also improved their understanding of the subject areas in which they were struggling. As a result, parents are satisfied and willing to act as the referee for the tutor; recommend the tutor’s services to other parents; willing to share their children’s examination results; and willing to purchase tutorial services again in the future. It can be concluded that satisfied parents have potential to boost sales and profits in tutoring business. It is recommended that tutors should actively seek parents’ feedback on their tutorial delivery.

Full Text: PDF     DOI: 10.15640/jsbed.v4n2a1