Journal of Small Business and Entrepreneurship Development

Strategies of Mexican Cultural Industry for Regional Development of Northern Jalisco: The Case of Huichol Handcrafts
José G. Vargas Hernández, PhD; Ing. Miguel Briones Blanco

Abstract
Cultural industries have taken a very important role in the preservation of culture and national identity, so that the momentum of these is a factor to consider as part of the country's economic growth. In addition to the craft as part of the culture industry plays a key role in modern economies. The present study aims to analyze the importance of craft production in the northern state of Jalisco to be promoted for the purpose of regional attraction, for cultural, economic and social. This work will be announced strategic alternatives that both the State and other institutions can implement to promote regional development by implementing projects involving the promotion of culture and crafts of the northern region of Jalisco.

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