Socio-Demographics effect in Factors that Shape Decision to Start Own Business
Isaac Kojo Agyemang, Isaac Yaw Deh, Samuel Yeboah Asuamah
Journal of Small Business and Entrepreneurship Development, 1(1), pp. 34-41.

Abstract
The paper examines socio-demographic effect in factors that shape decision to start own business using purpose and convenience sampling methods in a quantitative, descriptive, crosssectional survey of 136 respondents of marketing students of Sunyani Polytechnic. Using cross-tabulation analysis and chi-square test analysis, it was found that there is significant socio-demographics effect in factors that shape decision to start own business. Policy makers and educators should incorporate the findings into their entrepreneurship models in educating students. Causal studies should be the focus of future studies in a more comparative analysis of students offering entrepreneurship and those who are not offering entrepreneurship as a course.

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Agyemang, Kojo Isaac., Deh, Yaw Isaac., & Asuamah, Yeboah Samuel. (2013). Socio-Demographics effect in Factors that Shape Decision to Start Own Business. Journal of Small Business and Entrepreneurship Development, 1(1), pp. 34-41.

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Isaac Kojo Agyemang is a lecturer at the marketing Department of Sunyani Polytechnic, Ghana. His career and research interest cover marketing, entrepreneurship and business law. He obtained Bachelor of Arts degree in Law and Sociology at Kwame Nkrumah University of Science and Technology, Kumasi and second degree in Master of Business Administration in marketing from the University of Ghana, Legon.

Currently, Kojo Agyemang, is a PhD student at the Accra Institute of Technology (A.I.T) pursuing a PhD programme in business administration. For 5years Kojo Agyemang has been a panel member for reviewing students’ thesis defence in at the school of Business and Management Studies, Sunyani Polytechnic.

Isaac Yaw Deh is a lecturer at the Department of Marketing in the Sunyani Polytechnic of Ghana, and Senior Tutor at the University of Cape Coast Centre for continuing Education, Sunyani Study Center. He holds B.A (Hons) degree from the University of Ghana, Legon, a Post Graduate Diploma in education (2009) from the University of Cape Coast –Ghana and Master of Business Administration (International Business) from Ajou University Graduate School of International Studies, South Korea (2005)

He is a beneficiary of Haggai Institute International Leadership training in Singapore and was Regional Presentation Award winner (September, 2005.) of the training programme. In addition, he is also a beneficiary of Instructional Skills training and has Certificate in Instructional Skills at Vancouver Island University, Canada, (May, 2010)

Mr Deh has been lecturing in field of Entrepreneurship and Marketing Communication at the Sunyani Polytechnic and Consumer Behaviour, Marketing Research, International Marketing at the University of Cape Coast Distance Education Sunyani Study Centre. He was the Head of Marketing Department and the currently an Academic Counselor of the Sunyani Polytechnic, Ghana. He has publications on Entrepreneurship, Marketing and human resources to his credit. He is a Haggai Institute accredited leader associated leader since 2005.

Box 206
Sunyani Polytechnic
Sunyani, Ghana, West Africa
Phone: +233249265241
E-Mail: [email protected]

Samuel Yeboah Asuamah is a PhD Candidates and Senior lecturer of research methodology, quantitative methods and economics at Sunyani Polytechnic, Ghana. He earned an M.A. in Economics from Kwame Nkrumah University of Science and Technology in 2007. He is a current Ph.D. Candidate in Economics at Accra Institute of Technology (AIT).

He is currently the Head of Department of marketing at Sunyani Polytechnic since 2011. He has been the Coordinator for London Centre of Marketing (LCM). He is a reviewer for a number of international Journals since 2008. He has not less than fifty (50) Publications in National and International Journals. His research interests are in the area of Consumer economics; Development economics; Personnel Economics; Entrepreneurship; Economics of Technology; Environmental economics and Research methodology.

Box 206
Sunyani Polytechnic
Sunyani, Ghana, West Africa
Phone: +233244723071
E-Mail: [email protected]